Aymen Kassab

Managerial activities:

• Developed and executed commercial strategies to drive revenue growth and market share expansion.
• Managing the overall business operations (people, finance, marketing, and delivery).
• Full P&L Responsibility
• Improved revenue market share by 20% YoY.
• Creating and implementing business plans.
• Conducted 3G and 4G license launch with full road map.
• Manage commercial business with regulatory authorities.
• Led cross-functional teams to successfully execute high-impact business development projects.
• Coordinated closely with finance teams to develop budgets aligned with strategic goals and revenue targets.

B2B responsibility:

• Launched successfully B2B strategy and creation of the B2B department achieved +35 % B2B market share
• Driving sales activities with consumer and large companies' customers in the country
• Spearheaded the implementation of innovative sales tools and technologies, enabling more targeted sales efforts.
• Strengthened partnerships with stakeholders to enhance brand visibility and improve customer engagement.
• Synthesized company and competitor performance data to discover untapped markets for telecom product.

Marketing Responsibility:

• Achieved 33 % market share and installed successfully Mattel as mobile operator number 2 in Mauritania.
• Led cross-functional teams in launching innovative products aligned with customer needs and market trends such as loan credit loyalty program, up & cross selling.
• Analyzed market data to identify opportunities for growth and inform strategic decision-making processes.
• Launched successfully digital transformation plans and strategy
• Average revenue growth (year on year)

Costumer relationship:

• Installed successfully Mattel authentication program 95%
• Implemented CRM systems that streamlined operations, improved client relations, and increased sales efficiency.

Distribution, Sale ans wholesale:

• Sales Turnover multiplied by 5 on 11 years
• Built strong footprint in distribution with 120 shops and 600 points of sale
• Established key performance indicators to measure sales effectiveness and optimize team performance.
• Implemented robust forecasting models to ensure accurate sales projections and informed resource allocation decisions.
• Boosted sales revenue by implementing strategic marketing initiatives and cultivating strong client relationships.

Mobile money:

• Conducted Mobile Money Services strategy launch with full road map
• prepare the distribution's network to integrate the MFS solution

• Driving the sales process with prospects (needs assessment, solution positioning, negotiation & closing)
• Working with the marketing team to drive local campaigns and channel initiatives.
• Led strategic sales initiatives to expand market presence and enhance brand visibility.
• Developed comprehensive sales strategies aligning with corporate objectives to drive revenue growth.
• Mentored and trained sales teams, fostering a high-performance culture focused on accountability and results.
• Analyzed market trends and competitor activities to inform strategic decision-making and optimize sales approaches.
• Streamlined sales processes through implementation of CRM systems, improving customer relationship management efficiency.
• Spearheaded client engagement strategies that strengthened relationships and increased customer retention rates.
• Led a high-performing sales team through effective coaching, mentoring, and performance management strategies.
• Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
• Hired, trained and built high-performing team of sales representatives.
• Boosted sales revenue by developing and implementing strategic sales plans and initiatives tailored to the organization''s goals.

• Defining Sales strategies/plans and ensuring that they are consistent with the overall goals and objectives
• Keep Net Acquisition costs and other sales and distribution-related costs under control to ensure that EBITDA margins are sustained
• Coaching sales networks and creating new distribution channels
• Monitoring performance of the operator against it competitors with focus on revenue and customer market share
• Achieving financial targets (Revenues, Margin, and Cash) and enhancing revenue, acquisition & customer market share within the country.

• Achieving financial and commercial targets
• Maintaining relationships with key customers, prospects and partners.

• Conceiving training modules on mobile, fixed and broadband products and services
• Supporting and training sales teams on products, sales and negotiation techniques
• Coaching sales representatives on the ground by disseminating and supplying market information and sales techniques
• Conducting training seminars to marketing and sales managers.